Friday, October 14, 2011

Connecting You to Public & Private Openings Pt. 1

Our job hunting information system is a unique resource for helping you uncover any public openings that might be suitable for you. At the same time, it is invaluable for helping people connect with situations that are private. With this in mind, it will be critical for you to clearly understand the different approaches to effectively penetrating both the public market and the private market.

Public openings

Through our job hunting information system, you will be able to connect with virtually all openings from all worthwhile sources. But, the first thing that is important to understand here is how the public job market is formed.

When employers decide to hire someone... there is an event that leads to their decision. Typically, someone has retired, quit or been separated. Turnover leads to over 95% of all jobs opening up.

Now once that decision has been made to fill a job, what do employers do first? Well, they look within their company... and they look at candidates on file in their recruiting database. If they can’t fill a job that way, what do employers do next? Some consider referrals and those who network their executives. If that doesn’t work, they need to go public and see if they can fill their job openings.

Let’s briefly talk about public openings. Over 300,000 employers now post their openings. You can also find openings in 2,000 newspapers, 2,100 magazines and over 1,500 job boards.

Employer websites represent the fastest growing means of recruiting staff. There are more than 300,000 employers who recruit this way... and many of them recruit through their website exclusively. The sole exception may be when they go to an executive recruiter for a very senior executive. So, if you’ve pinpointed your best prospects, check out their websites.

Newspapers have declined rapidly, but in many instances can still be a good source for lower and mid-level openings for professionals. Trade magazines are a worthwhile source for those seeking middle level and upper mid-level openings. Many director and vice president openings, where industry knowledge or experience is important, can still be found in these publications.

In terms of job boards, Monster, Career Builder and Hot Jobs are best known here, but there are many others that might help you. Job boards have replaced newspapers as the largest source for openings. Staffing industry sources now claim that upwards of 40,000 job boards now exist. Our research staff estimates that about 1,500 have some level of significance. On a broader basis, these can be broken into the following categories:

  • Premier job boards
  • Manager and executive boards
  • Human resources boards
  • Finance & accounting boards
  • Sales & marketing boards
  • Engineering boards
  • Diversity boards
  • Industry boards
  • Military boards
  • Scientific boards
  • Recent grad boards and state boards

The problem with all the job boards is simple. Once you get past the major boards, most will have only a few listings suitable for you. Even on the largest boards, a person can waste an enormous amount of time, only to find out that there are many duplicate listings, and some appear over and over again for months. By the way, whenever you respond to any type of opening, if you respond by email, also send a response by first-class mail.

For more information be sure to check out SET Personal Marketing's Twitter, follow SET Personal Marketing's Facebook, watch SET Personal Marketing's videos on YouTube or visit SET Personal Marketing's website.

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