As we put together your overall marketing plan, one key thing that we will do is to recommend a step-by-step track to guide your search. We call this your action plan.
In today’s competitive arena most people will never get enough interviews with a hit-or-miss approach. This leaves too much to fate. Think of it this way. Chances are you’re marketing a “product” with millions of dollars of earnings capacity remaining in your career. That much value deserves your best effort. Besides, job hunting is a numbers game. So, why take a chance at doing a lot of things haphazardly, without a well- designed plan?
Similar to any company who is about to market a new product, a good plan can cut job hunting time in half and save money. It also helps people produce better results, and when people generate a lot of activity in a concentrated time period, they feel better and do better. Much better.
Recapping the components of your overall marketing plan
Job hunting goals: We surface all critical information about you and then decide on the goals that will best advance your career.
Liabilities: We identify liability issues that might restrict your success... and arrive at ways for minimizing their impact.
Assets and transferable skills: We pinpoint these and incorporate them into your resume, letters, and your personal website.
Industry alternatives: We will suggest the industry alternatives that we feel are best for you.
Action plan for getting interviews: We will lay out a step-by-step plan... a weekly agenda... that will guide your search. This is your complete track... a game plan. It will include a plan for your approach to interviewing and negotiations.
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